Highway Equipment, Canton faces the challenges head-on : CEG


(LR) are Brandon Diehl, shop mechanic; Josh Howard, Field Engineer; Bo Utley, Field Engineer; and Tim Diss, service manager. (Photo courtesy of Highway Equipment Company)

Approaching 90 years in business, Road Equipment Company can attribute its longevity to a willingness to adapt and embrace changing market conditions. Over the course of its nearly nine decades, the company has learned to weather downturns – such as those experienced during the 2009 economic crisis – and to maximize success in better times. The key is to be aware of industry trends and position the company accordingly.

A few years ago, the Highway Equipment Company was fortunate to find itself in the epicenter of the fracking boom in Pennsylvania. Recognizing the impact that natural gas drilling would have on the region, Thom Reynolds, President and CEO of Highway Equipment Company, recognized that the oil and gas segment was primarily a rental business.

Established in 1951, the dealer’s rental division, Machinery Rental Company (MRC), had extensive rental business experience and the company was ready to seize opportunities with a market-focused rental fleet.

Supply chain issues, inflation, labor shortages and rising fuel costs are currently factors driving the changing business dynamics in the construction industry. The Highway Equipment Company’s Canton, Ohio office has met the challenges of changing market conditions head-on by taking active steps to enhance its value proposition to the dealer’s customers in Central and Eastern Ohio.

While the company remains focused on selling equipment, it has also focused on strengthening its rental fleet. Supported by the dealer’s seven locations in Pennsylvania, New Jersey, North Carolina and Virginia, the Canton office is expanding its fleet with new and used equipment, including equipment lines carried by its other offices. The dealer’s range of rental equipment includes all sizes of equipment such as light towers, air compressors and attachments for heavy excavators and wheel loaders. The company caters to the needs of the professional contractor as opposed to the weekend warrior. Faced with the increasing demand for spare parts and service resulting from extended delivery times for new equipment, the branch has specialized in meeting the needs of its customers in these areas as well.

The fully equipped parts department of the Canton office has direct access to the dealer’s complete parts inventory. Mike Ross, who previously served as office coordinator, is now parts manager for the Canton office. In addition, the current service schedule includes Brandon Diehl, shop mechanic, and Bo Utley and Josh Howard, field technicians.

All service technicians have received extensive factory training and field service technicians are MSHA certified and ready to work on any make or model to meet customer needs.

“Our goal is a maximum response time of 24 hours,” said Tim Diss, Service Manager. “Our technicians are on call on weekends, and we’re always willing to adjust our work schedules to suit the client’s timing requirements.”

Mike White was recently appointed Branch Manager of the Canton site. White comes to Highway Equipment with extensive equipment and management experience gained from working as an operations manager, branch manager and regional project manager in the oil and gas and water transfer industry.

Canton Branch Sales Agents, Gene Rogers—for Cleveland and surrounding communities; Mike Rayz – for the Akron/Canton market; and Jason Shankleton – based in Cambridge, Columbus and West Virginia – have combined over 60 years of construction equipment experience.

Opened seven years ago, Highway Equipment Company’s Canton facility is a relatively recent entry into the Ohio market. As an authorized dealer offering the sale, rental and service of Anaconda breakers, screens, scalpers and drums; Bell car; Kato-CES compact construction machinery; skid steer loaders from New Holland; hydraulic attachments for rammers; and Sakai compactors, the company has built a strong reputation as a solution provider.

The dealership’s reputation is largely the result of the three pillars of the company’s business approach:

  • solution partner
  • urgent about operating time
  • pleasure to work with

Visit www.highway-equipment.com/ for more information. CEG


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